Whenever my clients hear me begin to talk about blogging, their initial hangup is that they simply don’t have time. The second most common problem my clients seem to have with blogging is that they don’t know what to write about.
My clients reactions aren’t crazy. You do have to have something to talk about when you blog, and it can take up a lot of time. However, once you get the ball rolling it’s a cinch, really. Unless you have someone else blogging for you (like us, let’s say), there isn’t really any way to escape the time demand. As for content, I can help you decide what to write later on. For now, I think it’s important that we go over why you need to blog and what it can do for your business.
Reason #1- Blogging is a terrific way to position yourself as an expert. When you blog, you talk about things you know about in your area of expertise. It gives your readers the confidence to trust in you, get to know your style and see if they might want to work with you.
Reason #2- It is an excellent way to engage your clients and prospects in conversations and get them to take some desired action.
Reason #3- If you use common keywords in your writing it will point people searching online in your direction. Search engines such as Google, Bing and Yahoo “crawl″ blogging platforms in search of content, especially if you are posting often. If people are finding your site it in turn will boost your search rankings.
Reason #4- A blog gives you the ability to build followers. A great example of how this has worked is Gary Vaynerchuck. He is the author of a book titled, Crush It. It is a very interesting read and a must read, if you are serious about blogging. He basically built his wine business just from sharing his passion through blogging.
Reason #5- It allows you to have a far greater reach than other forms of media. Think Global instead of Local.
Now, let’s address the “What to Write″ issue. The first place to start if you have no clue about what to write about would be to ask yourself what are the top 10 most frequently asked questions you get in your business. Then one by one, answer those questions in a blog. “How-tos” are another great thing to write about and if you can make a video and post it into your blog, all the better. Videos allow for more interaction and make things real. Videos can also help with search and rankings, too. After you answer the top 10 FAQs, how about next writing about the top 10 SAQs or questions that people Should Ask but don’t?
Don’t get frustrated, starting out is the hardest step to blogging. Once you actually begin, blogging can be fun and easy. Don’t be scared, give it a try!
Kathy Jiamboi has over 14+ years experience in Relationship and Direct Response Marketing and is CEO of Creativedge Marketing and Ready2Go Client Contact, in Cleveland, Ohio. Ready2Go Client Contact, a done for you program, allows her clientsto smoothly and swiftly boost client affinity. She provides FREE expert marketing tips to anyone seeking to get more customers.